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  • Having invested in market data, it is very easy to fall into the trap of only using a small percentage of the total information available. Usually this is through a lack of familiarity with the data platforms or the measures & reports available within them, or simply through a lack of available resource.
     

Weighted Distribution

Value
Sales

Unit Rate of Sale

Base
Volume

Store
Count

Unit
Sales

Numeric
Distribution

Incremental Volume

% Volume Sold on Promotion

Value Rate
of Sale

Average Unit Price

Actual Volume Growth

Value
Ranking

Volume
Sales

Percent Discount