Having invested in market data, it is very easy to fall into the trap of only using a small percentage of the total information available. Usually this is through a lack of familiarity with the data platforms or the measures & reports available within them, or simply through a lack of available resource.
Shelf Confidence can assist in matching the insight and analytical requirements of your business with the data available, ensuring that a return on investment is achieved and the data sources are fully utilised.
Unit Rate of Sale
% Volume Sold on Promotion
Average Unit Price
Actual Volume Growth