• Understanding the performance of a specific category is essential for any manufacturer or retailer. Keeping abreast of wider market trends is also vital for putting things into context and formulating a view on what the future holds.

​Shelf Confidence can do the leg work for you if you struggle to find the time to review the many excellent sources available. We can gather key market trend data that relates directly to your business including innovation, packaging, flavours, customer behaviour, consumer confidence and grocery market share.