• Never has the grocery market been so competitive, particularly with the relentless growth of the discounters and more common use of EDLP across the entire retail base. Therefore, determining the influence your price and trade promotion strategies have on sales (and your consumers) is essential.

Shelf Confidence can help you quickly determine promotional effectiveness by combining sales, price and promotion data into an easy to read format. We will also provide recommendations on the optimum P&P strategy going forward.

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