• There are a number of key factors when conducting a range review including:

    • What are the the best sellers​?

    • Which products have the highest loyalty?

    • Are all need states/shopper missions covered?

    • Is distribution allocated correctly?

    • Do regional or demographic differences exist that require tailored ranges?

    • Are there any range gaps vs the competition?

quad analysis.png
sku gaps.png
range arch.png

© 2019 Shelf Confidence Limited

  • LinkedIn - Grey Circle
  • Facebook - Grey Circle
  • Twitter - Grey Circle